Proud to be in the business of fulfilling life
At Ameritas, fulfilling life is what we do daily. We continuously strive to help our customers enjoy life at its very best by reducing uncertainty, helping grow assets and protecting what is most cherished.

Backed by a foundation of financial strength, we offer a competitive array of insurance, employee benefits and financial products and services. And we service them in a highly welcoming, ethical and professional manner that builds lasting trust and enduring relationships.

We’re here to help customers put worry behind and the future ahead and help enable a life that’s rich in family, happiness, health and financial security. When lives are fulfilled, our mission is fulfilled.

We are Ameritas: Proud to say we’re in the business of fulfilling life.

Our Mutual Advantage

We believe being part of a mutual organization is the best way to develop long-term strategies and make decisions benefitting our policyholders, who are our members. This perspective and customer focus guides our actions every day.

Our mutual advantage includes our commitment to do what’s best for the diverse needs of individuals, families and businesses rather than third-party stockholders; to focus on long-term financial strength rather than short-term quarterly returns; and re-investing our proceeds into growing our capital helps ensure we’ll be there when needed most. This mutual advantage has been the foundation that has allowed us to deliver on our promises for more than 125 years.

Our Mission

We help make the lives of our customers and their families better by offering proven, trusted and valued insurance and financial solutions over lifetimes. This is what we do and we strive to do it better than anyone.

Our Vision

We are the company that our customers, our partners and our associates are proud to call theirs. Together we will touch more lives and help more people.

Our Values

Our vision for the future will be realized through acting on values that will never change – ever:

• We will work hard to earn the trust of our customers, partners and each other.
• We will be good business stewards of the resources that have been entrusted to us.
• We will attract, challenge, grow and reward our most valuable assets – our people.
• We will serve our communities with purpose.
• We will always operate in adherence to the highest ethical standards.